Still sending customers through DMs just to book?

Show me what fixes this

Answering the same pricing question ten times a week?

Show me what fixes this

What Should Customers Be Able to Do?

Pick everything that applies. Your summary and recommended setup fill in as you go — nothing is submitted until you say so.

Most small business websites need some mix of these: call you, book an appointment, request a quote, get directions, view services, see pricing, pay, buy, apply, upload information, choose a team member, or view your work.

Not sure yet? Skip this and just describe the business. Working out what belongs on the site is part of the job.

Pick the Starting Point That Sounds Like You

Every package is a starting point, not a cage. Anything can be added later.

Starter

Essential Site

$750 starting at

“I need a professional website.”

Customers can find you, understand what you do, and get in touch.

  • Up to 3 pages
  • Mobile-friendly design
  • Contact form
  • Social links
  • Basic search setup
  • Delivered in 7–10 business days

Growth

Full Platform

$3,000 starting at

“I want my website connected to how my business runs.”

The website feeds the rest of your business instead of sitting beside it.

  • Up to 8 pages
  • Booking and payments
  • Defined online-store or digital-product scope
  • One core follow-up automation
  • Lead capture
  • Analytics and conversion tracking
  • Delivered in 4–6 weeks
What else is in this tier
  • Custom design work
  • Email marketing integration
  • 30-day post-launch support

Project-based one-time fees. Domain, hosting, and third-party service fees are separate. Full terms and the plan comparison are on the pricing page.

What This Solves

  • I need a website.
  • I want more customers to find and contact my business.
  • I want people to be able to book, buy, or request a quote online.

What You Get

Every website build includes:

  • Mobile-friendly, professional design
  • A contact or inquiry form
  • Basic on-page search setup
  • A written scope, revision rounds, and a walkthrough at handoff

Available depending on the package you choose:

  • Online booking or appointment requests (Professional and Premium)
  • Photo gallery or portfolio (Professional and Premium)
  • Analytics so you know what's working (Professional and Premium)
  • Online payments, or a defined store or digital-product scope (Premium)
  • One core CRM or automation integration (Premium)
  • Google Business Profile setup, email marketing, copywriting, and monthly care (priced add-ons)

The pricing page shows exactly which package includes what, and what each add-on costs.

Invisible → Found

A general transformation, not a specific client result.

Before
  • Customers find a social profile, not a business
  • Pricing questions come in one at a time
  • Booking happens in DMs, after hours
After
  • One professional place that shows up in search
  • Services and pricing answered before they ask
  • Customers book themselves, any time

Business result: customers can find you and take action without messaging you first.

Tech Fit to Completion

The same five steps for every service. No surprises, nothing starts before you agree to it.

  1. 1

    Tell Us

    Describe the problem in your own words.

  2. 2

    Fit Check

    We confirm we’re the right people for it.

  3. 3

    Recommend

    You get a plain-language recommendation.

  4. 4

    Build

    We scope it, build it, and test it.

  5. 5

    Launch

    It goes live — and we’re still here.

Related Services

Website Solutions Built for Real Customer Actions

Gray Matter is based in Montgomery, Alabama and works with small businesses locally and remotely across the United States. The goal is not just a nicer site — it is a site that makes it easier for customers to find you, understand what you offer, and contact, book, request a quote, or pay.

How much does a small business website cost?

Website packages currently start at $750 for an Essential Site and $1,500 for a Business Site. Final pricing depends on the number of pages, booking or payment features, content work, and integrations. See current website pricing.

Do you only build websites for Montgomery businesses?

No. Gray Matter is based in Montgomery and serves local businesses, but website projects can be delivered remotely for clients nationwide.

Can the site handle booking, quote requests, or payments?

Yes. Those features can be included when they fit the business. We scope the customer action first, then build the website and integrations around it.

Is search visibility considered during the build?

Yes. Current Website Solutions packages include basic or on-page SEO work as listed on the pricing page, and deeper search setup can be scoped when the business needs it.

Ready to Build Your Website?

Tell us what you want customers to be able to do. We’ll tell you what it takes and what it costs.

Tell Us What You Need